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November 08.2025
2 Minutes Read

Why Millionaires Value Personal Trainers Over Wealth Advisors: A Shift in Priorities

Intense workout with trainer and battle ropes in modern gym, prioritizing health.

Why Millionaires Are Prioritizing Personal Wellness Above Wealth Management

In a surprising shift, a recent survey uncovered that millionaires greatly value their personal trainers and therapists over traditional wealth advisors. Conducted by Long Angle, this research indicates that only one-third of high-net-worth individuals engage wealth management services, while a staggering 20% plan to terminate their financial advisors due to rising costs and lackluster service. The landscape of wealth optimization is swiftly evolving as emotional and physical well-being comes to the forefront, reflecting a broader cultural trend prioritizing personal care and wellness.

Understanding the Shift: Emotional Wellness vs. Financial Guidance

This newfound appreciation for "soft services" among the affluent highlights a vital change in mindset. According to Chris Bendtsen of Long Angle, while enhancing one’s financial portfolio is undeniably important, it seldom delivers the emotional satisfaction that comes from investing in health and personal well-being. This suggests that personal trainers and health professionals are now seen as integral to overall quality of life, thereby reshaping the services affluent families consider essential.

Future Trends in Wealth Management Services

The survey results reveal that personal services, such as fitness coaches and child care, received remarkable satisfaction scores, surpassing traditional financial advisory services. Wealth managers and financial institutions may need to pivot if they wish to stay relevant. As affluent individuals continue to seek comprehensive wellness irrespective of their financial status, we may see more financial firms integrating or collaborating with health and wellness providers. Firms that adapt to this evolving landscape may secure a competitive edge.

Implications for Small Business Development

Understanding this trend isn't just for wealth managers; it offers critical insights for entrepreneurs and small business owners. For those considering how to start a business or develop their offerings, integrating elements of health and wellness could serve as a strong business growth strategy. B2B marketing strategies focusing on personal and emotional well-being are likely to resonate deeper with clients, fostering loyalty that traditional advisory services may lack.

Final Thoughts: The Path Forward

As millionaires shift their focus from wealth advisors to personal wellness, businesses within the health sector could see significant growth. For aspiring entrepreneurs or established business owners, there's a valuable lesson in this trend. Creating a strong online business presence around personal wellness can not only fulfill a current market need but also lead to sustainable business growth in the long run.

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